Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, explains what a sales or marketing funnel is and how it represents the customer journey. Learn how you can use your funnel to nurture relationships that lead to conversions.



  • The best way to think about a funnel is a customer journey.
  • The top of the funnel is wide and represents traffic that’s aware your business exists. At the bottom and at the narrow end of the funnel, customers come out as paying customers.
  • Opt-ins, such as a free trial or consult, allows you to capture contact information to help you build relationships with your customers.
  • Emailing people is one of the most common ways to build relationships. These emails are referred to as a nurture sequence.
  • The nurture sequence demonstrates to potential customers you provide value. 
  • When people make a purchase, this is called a conversion. 
  • Your job is to increase conversions by refining the customer journey and making changes as needed.
  • Jason invites listeners to join the HEA Facebook Group and post what your customer journey looks like and how your funnel is set up. 



  1. Funnels are a way to visualize the customer journey. 
  2. You build a relationship with the customer through a nurture sequence.  
  3. The goal is to increase the number of people who make it to the bottom of the funnel. 



  • “The whole point of the funnel is to sort of develop and nurture a relationship.” – Jason Duprat
  • “Your job is to increase the percentage that comes out of the bottom wanting to be a paying customer.” – Jason Duprat



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