#251: Adding Value to Sell, Market, & Distribute Innovative Healthcare Solutions with Bruce Lieberthal


Jason A. Duprat, MBA, CRNA

Jason A. Duprat, MBA, CRNA

May 12, 2022

Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, discuss cutting-edge medical solutions and technologies with Bruce Lieberthal, a former practicing dentist who is now a chief innovations officer at Henry Schein, Inc. Bruce explains how he evaluates innovative solutions, advise medical and dental business units on emerging trends, and connect the company’s sales, marketing, and distribution capabilities with new products for better practices and deliver excellent patient care.


  • Bruce was a practicing dentist. Before his CIO role at Henry Schein, Inc., he was vice president for emerging technologies at the same company.
  • He is also the founder of Direct Vision Software and general manager of Discus Dental Software. Bruce has been a leading provider of dental technology for almost 35 years.
  • Entrepreneurship runs in Bruce’s family.
  • Bruce pursued dentistry, and everything he knew about technology was all self-taught.
  • It was with the help of his friends that Bruce tested out making a business that generates revenue out of creating software.
  • Creating a dental software was a shot in the dark at the time, yet Bruce pushed through.
  • Mergers and acquisitions are like the marriage of businesses.
  • Henry Schein, Inc. provides opportunities to entrepreneurs so they can present their innovations to the world stage.


  1. Turn passion into a business that generates revenue.
  2. Having good relationships with the right people helps you achieve success.
  3. Find people who add value to the company, so the business grows.


  • “You can’t be an island unto yourself. You can’t be the king of the world. You have to understand that it’s about people, and you must surround yourself with the absolute best people. That’s the only way the business grows.” – Bruce Lieberthal
  • “If you want the business to grow, you have to depend on others who have talents that you don’t have, and time to execute on those talents that you don’t have.” – Bruce Lieberthal


Bruce’s website – https://www.henryschein.com/

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Jason A. Duprat, MBA, CRNA

Jason A. Duprat, MBA, CRNA


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