Communication is 7% Words

38% Tone of Voice

55% Body Language

Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, sits down with Shelly O’Donovan, CEO of Authentic Influence Group with certifications in Body Language Training and the Big 5 Personalities. In this episode, Shelly reveals commonly overlooked communication practices and advice on how we can get better at conveying our true selves. Tune in to learn secrets used by politicians and other communication experts.


  1. Communication starts with building rapport.
  2. Good communication is being your true self and with open body language.
  3. Better communication leads to better outcomes.


  • Shelly went from politics to starting her own business in healthcare, helping companies influence the political arena.
  • She got laid off and became burnt out applying for and working in several jobs before learning about Body Language and being certified.
  • She struggled with communication and picked up bad habits growing up, so she devoted herself to improving later on.
  • Politicians always deliver the message they want to convey quickly and clearly.
  • Introverts tend to close themselves through body language. Try to open up your body language, keep your arms open, and make eye contact.
  • To remember someone’s name, associate their name with anything similar or write down bits of information about the person on a piece of paper when they leave the room.
  • For social media, just be yourself and let the world see you, not being worried about perfecting what you post.
  • In practicing your communication skills, start with small steps and with people you’re comfortable with.
  • Shelly recommends checking these people out:
    • Vanessa Van Edwards – Behavioral Investigator at Science of People
    • Joe Navarro – Former FBI Agent and Body Language Expert
    • Dale Carnegie – Best-Selling “Author of How to Win Friends and Influence People” among other books


“Authentic Influence means not trying to be somebody you’re not. Just be yourself and let the world see you.” – Shelly O’Donovan

“Open your body language more. Open your arms, make eye contact, and be curious about other people. Better communication leads to better outcomes.” – Shelly O’Donovan


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Shelly O’Donovan is the CEO of the Authentic Influence Group. She teaches Persuasive Speaking at the Wharton School, of the University of Pennsylvania. She has led vaccine advocacy for GSK, worked as a healthcare lobbyist, and served as a staffer in state government. She has been focused on cultivating authentic influence her entire career, and decoding what makes people tick. Shelly has an MPA from the University of Pennsylvania, a Marketing certification from Wharton School (of UPENN), and a BA in political science. She has a certification in body language training and the big 5 personalities from a behavioral research lab.



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