#329: Be Obsessed Or Be Average: An Innovator’s Guide To Building A Virtual Care Company With Guy Friedman


Healthcare Boss

Healthcare Boss

May 15, 2023


Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, sits down with Guy Friedman, CEO and Co-Founder at SteadyMD and HigherNext. In this episode, Guy shares the story of how he built his businesses from the ground up, the rationale behind each process, and how virtual care has contributed to the massive change in our healthcare system. Tune in to learn more about the greatest instrument he’s wielded since childhood: his mindset.



  • Guy grew up questioning things and thinking of new innovative solutions to any problem he could think of. He started venturing into start-ups around 2010, then later translated his businesses into telehealth and digital health
  • SteadyMD was the highest version of virtual primary care you could access online in 2017.
  • In 2020, they had an influx of other digital health companies asking to hire Guy’s clinicians on their platform. This signaled the existence of a large market, so they geared the business into an on-demand 50-state clinician workforce wherein digital health companies can tap into.
  • When hiring programmers, Guy recommends outsourcing from other countries for cost-effectiveness but always prefers to have at least one person from the US.
  • Guy spent six months doing extensive research on telehealth, and digital health, and identifying how the healthcare industry could be improved for all. 

  • In fundraising, resign yourself to having hundreds of meetings and repeating yourself a lot. Do your best and keep grinding. Don’t get discouraged and impatient. Treat it as a rite of passage, a battle you have to get through.
  • Be diligent when listening to questions and adjust your pitch based on those, not on what you think is the most convincing argument.
  • There’s no excuse for not knowing everything about your industry, company, and competitors. With the convenience of the internet today, there’s no excuse for not keeping up with the industry happenings. You can’t fail if you don’t give up.


“Always assume that systems aren’t optimized in the best way possible; that there’s room for innovation.” – Guy Friedman

“Do your research. If they ask a question and you don’t know the answer, make sure you know it the next time someone asks.” – Guy Friedman


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Healthcare Boss

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