Dr. Gleb Tsipursky, PhD, Cognitive Neuroscientist and Behavioral Economist, speaks with Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the Healthcare Entrepreneur Academy Podcast. In this episode, they talk about the factors influencing decision-making and how to avoid common cognitive biases. Gleb provides advice to help entrepreneurs make smart decisions and avoid common mistakes when it comes to the decision-making process. 


Episode Highlights:

  • What is Dr. Tsipursky’s background and what led him to become an expert in decision-making and disaster avoidance?
  • What factors most influence decision-making?
  • How can people get beyond tribal instincts? 
  • What are some strategies an entrepreneur can use to hone in on making good, informed decisions?
  • How does Gleb’s work relate to the psychology of marketing and neuro-linguistic programming?
  • Is there a time when you should follow your gut?
  • Does Gleb think CEOs known for following their gut are portrayed inaccurately?
  • What are other important cognitive biases to consider when entrepreneurs make business decisions?
  • How can you assess yourself without letting your own cognitive biases affect your self-assessment?


3 Key Points:

  1. Most people use tribal instincts that aren’t adapted to the modern environment to make the majority of their decisions. 
  2. Entrepreneurs often make decisions using an optimism bias or the planning fallacy.
  3. Good leaders should be humble and pivot effectively when needed.


Tweetable Quotes:

  • “Failing to plan for problems is planning to fail.” – Dr. Gleb Tsipursky
  • “This is one of the worst things that entrepreneurs do: they become stubbornly reluctant to acknowledge they’re wrong.” – Dr. Gleb Tsipursky


Resources Mentioned:

  • Dr. Gleb Tsipursky LinkedIn


  • Never Go with Your Gut (Book):  


  • Disaster Avoidance Experts


  • Free Online Assessment on Dangerous Judgment Errors


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