Utilizing digital marketing strategies that are proven to work in healthcare can help you stand out from competitors. Nonetheless, with so much available information, the best way to use digital marketing is to learn from the experience of others.
You’ve probably seen what other clinics are doing wrong, but how can they improve their results?
We’ve compiled a list of the top marketing mistakes for ketamine clinics and included helpful tips to prevent this from happening to your business.
Marketing Materials Aren’t Patient-Centered
Sharing good news and things you are proud of is great, but it’s important to remember that social media is about connecting with other people. Patients want to know what a doctor can do for them rather than how cool the doctor thinks they are.
We are in the information age, and your potential patients will research ketamine and want to know if your clinic is the place to be. Your marketing materials should educate, entertain, or inspire your likely patients while also being authentic.
Helpful Tips: The main digital presence, the website, is required for your patients to locate you. To optimize online engagement for your ketamine clinic, a website should always include contact information such as a phone number, clinic address, and driving instructions.
Other material should include the following patient-friendly features and sections:
● Google maps and directions
● Descriptions of your products or services and how they can help the patient
● Sign-up box for e-newsletter
● Promos and packages offered
Poor SEO Implementation
Unless a potential patient is referred to you by a doctor or a previous patient, they are most likely exploring their ketamine clinic choices online. Most patients find a clinic by searching online rather than being referred by another provider. As a result, your clinic’s website absolutely must appear in that search result. Ideally, you should be in the top three Google results when a patient searched for a ketamine clinic in your area. This is where Search Engine Optimization (SEO) comes into play.
SEO’s objective is to make your clinic easily discoverable online. Include SEO in your marketing budget and hire someone to assist you. If you are interested in saving money and have even a little bit of tech knowledge you can learn about SEO and do it yourself.
Helpful Tips: Here are 5 Useful Tips for SEO Implementation to make your website clinic discoverable online:
Find leywords relating to your profession
Utilize these keywords in your content
Include META tags for each website page
Create an educational ketamine blog
Get backlinks from reputable websites
Ignoring Online Reviews and Feedback from Patients
Given that Google gets over 1 billion health searches each day, it is clear that reputation management must be a principal focus for health care marketers. In your plan, you must pay attention to this area. This can be accomplished by developing a robust online review management system for providers and ensuring you have SEO-rich material by posting your great reviews online and sharing them frequently. This way, you are far more likely to appear in organic internet searches.
No business has perfect execution 100% of the time. Identifying problems by analyzing reviews and feedback is a great way to guarantee you avoid them in the future. Aggressively looking for and then correcting anything that results in patient dissatisfaction will help ensure your reviews are always improving.
Helpful Tips: Encourage previous customers to provide reviews on your page and Google My Business.
Focusing on the Short-Term
Patient acquisition is essential, but establishing a strategy to keep your patients coming back is just as important. One approach to connecting with your patients is to have strong communication strategies that extend beyond the office visit.
Furthermore, having a reliable consumer experience that includes everything from appointment scheduling, to wait times, interactions with the providers and staff, and patient follow up will be critical to attaining this objective.
Helpful Tips: Here are some Ways to Optimize Online Engagement to build long-term relationships with your clients.
Use a CRM or EMR software that automates some of the follow-ups
Regularly update your ketamine patients via email
Make social media your ketamine clinic’s best friend
Start Doing Things Right
Nowadays, your digital presence provides opportunities for you to promote your ketamine clinic online, but it must be used correctly and effectively. The common mistakes mentioned above might be causing your patient volume to be far less than it could be, but they are quite simple to avoid or fix.